Durable and Natural

Griffe Cotton Deadstock

Fabrics in Prato, Italy

 For timeless creations: stone wash, marble, 

indigo dyed denim, raw denim, tie-dye and 

shibori denim, 

seersucker, gabarden, popelin, textured, 

cupro, ecc. From the integration of 

components such as marketing and different

 generational targets, design and technical p

erformance,ethics and sustainability,

 emerges a container designed with an eye

 toward a future 

that blends creativity, sustainability,

 comprehensiveness ethical design, intelligence,

 instinct, vision and collaboration between human 

and digital.

The Digital environment becomes real the

 moment we move from content 

ideation -- namely, the collections -- to the actual

 production of fabrics and accessories. 

The new dedicated concepts identify

 macro-environments in which to showcase

the collections based on affinities found among ideas, 

materials, craftsmanship and colours,

 offering more creative inspiration to designers

 while highlighting specific product categories.